We value your company #17: Designing a business (Hugh Stafford-Smith, Vuka Works)

In this episode of the bizval podcast, we bring more international insights to our community of entrepreneurs. Hugh Stafford-Smith has been in the sales game for longer than The Finance Ghost has been alive, so there’s no shortage of experience on this show!
Having spent a lot of time in Africa, Hugh is also very familiar with emerging markets and their intricacies. His career has led him to his current work in Vuka Innovation, where the Vuka Works business design tool helps entrepreneurs put together thinking frameworks in their businesses that design, assess, validate and activate business ideas.
To understand the thinking behind this process and concepts like start-ups vs. stay-ups, listen to this episode of the bizval podcast. You can connect with Hugh on LinkedIn here.